Signature gathering for the referendum against the Hines Paper Mate project wraps up soon, which means that I have little time remaining to speculate on the meaning of the referendum process before the result of the process complicates my analysis.
I suspect the referendum proponents at Residocracy will get the signatures they need, as I can’t recall a signature-gathering effort in Santa Monica that failed. Based on their having to hire paid signature gatherers, the process seems not to have gone as well as they predicted, but I assume all hands will be on deck to get the boat to the finish line.
The voters are there if they can reach them. The number of signatures needed, 6,100, is about the number of voters in Santa Monica (7,000 or so) who, at least by my computations, typically base their votes primarily on the issue of development, and of course there are even more voters who are willing to sign any petition against traffic.
But then, there are two things you can say about gathering signatures – it’s easy, and it’s hard.
It’s easy because signature-gatherers can always come up with a sound bite (“7,000 car trips!”) that simplifies the issue and sells it, and the fact that the gatherer is looking the potential signer in the eye in a real-life, not virtual, situation helps to close the deal. (Unless the target passerby is in don’t-bother-me mode.)
But gathering signatures is also hard. While 10% of voters, the threshold that needs to be reached, is only a small percentage of the electorate, it’s typically many more people than those who are active in the group promoting the ballot measure. It takes a lot of work to reach outside the core.
Consider Residocracy. As I recall, when the signature campaign started, Residocracy was saying it had about 400 members. To get 6,100 signatures one needs a cushion to cover invalid signatures, and so one needs something like 8,000 signatures. Meaning that each of the 400 needed to be responsible for an average of 20 signatures.
Sounds easy, right?
But think about it – think about your four closest friends; do the five of you know 100 different people you can get to sign something? I’m suspecting not – you probably know a lot of the same people. And the Residocracy 400 likely have overlapping Venn diagrams of friendships. So let’s say on average each of the 400 can get 10 signatures from their social circle. Now you’re up to 4,000 – which is a good base, but those are also the easy ones, the low-hanging fruit. The other 4,000 are harder.
As I mentioned above, the only definitive sign that the signature gathering has not gone as fast as expected is that Residocracy resorted to hiring paid signature gatherers, something Residocracy’s founder, Armen Melkonians, had said he didn’t want to do. Nothing wrong with that, but it does throw some reality onto the claims that those who signed up for Residocracy speak for residents collectively.
As for the meaning of the petition drive, it would be refreshing if what came out of the process is a recognition that no one in Santa Monica politics speaks for everyone, and that to win an argument one must make more of an argument than simply “this is what the residents want.”
I’m not going to hold my breath for that, but it appears that Santa Monica is in for some soul-searching. The City’s new survey on attitudes toward development is going to be chewed on quite a bit. I haven’t yet studied the survey in depth, but even looking at the numbers on the surface it’s apparent that people have much more complex attitudes toward local issues than are reflected in our political discourse.
Yes, people can want to make traffic flow better and also want more housing and good jobs.
Thanks for reading.